One of the great things about social media is that you can use it in a variety of ways to market your business. The problem some small businesses face is figuring out what methods work and what methods don’t. Most small business owners don’t know where to start. Luckily there are many resources available online that can assist you in figuring out the best ways to promote your business with Facebook Marketing. Some of those resources will provide you with specific examples of how to use Facebook Marketing to improve traffic and build relationships with customers.
make a page
The first step to using social media sites as a way to market your business is to make a page for your company. It should be fun and easy for people to read about your products, contact you, or just hang out. Make it something that looks professional and makes people want to join. For example, you can use a blog as your page or use a webpage that has the same look and feel like your company’s website. If you’re unsure about which direction to take, you can always hire a professional to do it for you.
give your audience a visual of your organization
Since people are usually interested in other people’s pages, they will be more likely to click on your Facebook URL when they see it displayed in their newsfeeds. You’ll also want to put photos and videos of your products, company, or anything else related to your business on your page. This will help to give your audience a visual of your organization. Many people prefer to see photos rather than video, so make sure you keep this in mind when promoting your page.
post articles or blog posts related to your business
Since it’s more convenient for most people to use Facebook than email, you must build a strong marketing presence there. Add friends by email and then send them messages when they’re interested. You can also post any news articles or blog posts related to your business on your Facebook page. Posting regularly will also increase the number of people who visit your page and read your updates. Be careful not to make all of your posts direct to your customers though, as this can lead to a loss of credibility and people may follow you all together.
tools for business owners
Facebook Pages has many features that can make them very useful tools for business owners. When you create a page, you get access to a variety of applications that will help you promote your business as well as interact with your customers. These applications include applications that let you show off photos from your recent travels, keep track of customer testimonials, and even let you chat live with your customers.
stay active on it and build a community of support
The key to using a Facebook page effectively is to stay active on it and build a community of support around it. Many people prefer to use the “Like” feature to indicate that they like a page, which will make it easier for other users to see your posts. If you can’t seem to make it to your daily posting time, you might want to consider hiring a professional virtual assistant to manage your Facebook Page for you.